The decision to employ social media, Web 2.0 technology or a dedicated online community is a decision to introduce a new form of commitment.
Independently of strategy and scope of your social media implementation, it’s all about supporting individual topics, motives and, above all, participation of selected target groups.
In other words, it’s about truly caring about the relationship with your target audience. Because in the Web 2.0 age, more than ever it’s relationship patterns that shape business models. Relationships – with customers, partners and employees – are the most valuable, sensitive, and (if treated well) lasting good.
That’s why planning the deployment of social media needs a content-driven, conceptual approach in the first place – technology comes second.
To successfully deploy a social media solution, it’s important to establish a common understanding of a structured analysis and conceptualization process first. Usually we start this off with a workshop meeting. In this workshop the following questions and challenges will be addressed:
As soon as your community has been established successfully, it’s all about “external reach” and “internal sustainability”. TRIBAX helps you using tools of existing social networks (such as Xing, Facebook, Youtube, Twitter…) to distribute information about events, fairs or news from your product portfolio among your target group.
In addition, TRIBAX provides the whole array of services around tracking, reporting and usability optimization. We believe that analyzing the online usage patterns of your customers is the most valuable input for optimizing functionalities, processes and success criteria. Successful web strategies live and learn – just as your target groups do.
Building on the expertise of a large number of implemented and maintained social media and online community projects, TRIBAX works with an experienced team of consultants specializing in
Any social media solution will only be useful when in line with the topics and tasks above. Moreover, it has to be kept “alive” by proactive management of content and users. In addition, your content and service offers should be finetuned with respect to their search engine-friendliness (“Search Engine Optimization” = SEO). Even the most alluring social network has to initially establish visibility in its highly dynamic Web 2.0 environment. That’s why in the field of SEO, TRIBAX provides comprehensive consulting and implementation services that include target definition workshops, keyword and reach analysis, domain provisioning, affiliate marketing implementations and much more.